20 May, 2011

Café à la papa?

People in Japan love everything from France. These days, it is fashionable to use French words for shops and restaurants.

English words are too common, so they started using French worlds.

There are so many cafes and restaurants in Tokyo people never remember the names of.

For example, there is a nice French restaurant called "4em". Their customers don't know how to read it, but the restaurant is busy.

And not far from 4em, there is a cafe called, Quatre Vingt Neuf (89). Nobody remembers the name. But it is also full.

Here, the French language is not used as a communication tool. It is used as part of the design. So, it doesn't really matter if people remember the names or not.

On this photo, it's something I found few days ago, Café à la papa.

At the moment, it is a big mystery for me, why they use the name, and what kind of food or drinks they serve!

Yuji

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